Hiring freelancers is a pretty effective way for entrepreneurs and small business owners to collaborate with talented professionals on almost any budget. When you are ready to take your business to new heights and create loyalty to your brand or business, freelancers can help you achieve the next level. Here are three ways partnering with a freelancer can boost your business:
Tech may not seem like a big deal at the moment, but the growth of your company--and your vision—depends on reliable technology and a budget that will help you get what you need. And unless you know how to code a website, manage online payment platforms, update a computer and run a secure e-commerce app on your smartphone, you aren’t going to know what to do when those platforms go down. Hiring a professional can save you time, money and headaches. This can be especially important when you also want someone who can help you with your tech-purchasing decisions.
Having the latest smartphone is critical for small business owners who need to answer emails, share presentations, take photos and videos and conduct business calls. For example, the latest version of the Apple iPhone, the 11 series, has a longer battery life, advanced machine learning and a triple-camera system for users who are serious about their photography. The Galaxy S10+ has a dynamic AMOLED screen, fingerprint ID and up to 1 terabyte in storage. Think about your specific needs and shop around for the best deals.
Less taxing managerial duties.
Freelancers are legally able to work on their own schedules and in their own terms. You can manage what they do, but not how they do it. That might seem scary at first (many entrepreneurs are used to things falling apart if they aren’t managing every aspect). However, if you hire a reliable, professional and qualified freelancer, you don’t have to worry as much— if at all. For example, you can conduct background checks on freelancers before contracting them. Just be sure you follow the Fair Credit Reporting Act (FCRA) rules to the letter. Be sure your potential workers know their contract is contingent on their passing a background check. And take the time to understand your state’s FCRA rules— for example, in some states employers aren’t able to take into account arrests without conviction, and a criminal background check is not allowed until a job offer has been made.
States also have different rules about the difference between a freelancer and an employee, but you also have to follow federal guidelines. For example, you cannot demand the freelancer you hire to take on no other clients. But if you feel like your project isn’t getting the attention it deserves, you can end your contract and hire another.
Elevate your brand by covering skills gaps.
Entrepreneurs wear many hats, and it’s important to recognize when we just don’t have the knowledge and experience to do the job right. Do you want to launch a marketing campaign to make your business more competitive? Are you behind on important tasks because you are drowning in paperwork? These are opportune moments to bring in a freelancer for a project or even on retainer. Freelancers often have their own equipment, subscriptions and software, so they can get to work on a project right away.
While you do so much, you don’t have to do it all. When you do try to do it all, you risk getting burned out. And if you burn out, your business could suffer. Lighten the load with temporary and project-based work from freelancers.